There are many different kinds of affiliate marketing advice being thrown out by different Internet marketing experts. They claim that it will lead to affiliate success. Most will say that an appropriate website for a certain target market would do the trick. The usual barometer, of course, is the Google ranking (these show the website traffic)—however, these hardly translate to a high amount of sales.
One will need to be more observant as regards how online buyers go about their purchases. If a person decides to buy a sound system online, it would be probably because he wants to avoid the hassles of having to travel to a store and be hounded by salesmen. That person would most probably visit Google first to look for sound systems with the best reviews from users, to canvass for the lowest prices, and the like. Basically, the would-be purchaser would look for the best buy by typing in “best sound systems” and checking out the websites to know more. When the would-be purchaser has done this, he would probably search Google again but this time with a more precise search. He can search for a particular brand like “Aiwa” or even something more specific, like the technical product name “AC565-55.”
It would thus follow then that when an interested purchaser on the Internet searches for a more specific or technical product and only one or only very few websites can provide a search result, it increases the chances of making a sale. These keywords are more popularly defined as “Buyer Keywords” and utilizing these in affiliating sites can lead to very positive results. Some examples of these buyer keywords would be Product A review, specific brand/manufacturer names, Buy Product A, etc. Being more creative and unique but at the same time careful can definitely lead to higher sales using affiliate marketing.